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Website search, how to improve your e-Commerce site seek. When browsing through online offers you can select from hundreds of products.
The menu can be extremely user-friendly which makes it easier to access every category and subcategory. However, finding the exact item may be time-consuming and challenging.
That’s why an e-commerce site search is a real must. Why is it so important? How does it work? What characterizes quality website search? Keep reading this blog post to find de answers!
Website search: what is it for?
We’re sure that at least once in your life you walked through hypermarket alleys wondering where to find the necessary product. Very frequently, the only solution was to ask a shop assistant for directions.
Maybe then you were thinking that an online website search would be an equally excellent solution in regular shops. You would just need to type in the name of the product. Then, the necessary information about its location would display automatically.
Surely, in the future, this solution will be adopted in every sizable store. After all, self-checkouts and engines already facilitate the process of searching for products.
However, this system isn’t as complex as the online one.
Website searches are used not only in huge online stores but also in information services and portals. In places where it’s difficult to access the necessary item or content without this solution.
How does it work? In the simplest scenario, it’s enough to enter the item you’re looking for into the site search. Then you receive a list of goods matching your query.
Google, a successful search engine
When discussing such solutions, it’s necessary to mention Google and its success. 92% of Internet users choose this search engine. Google gained an advantage over its market rivals. How? Thanks to the approachability and quality of obtained results.
You can search only for videos or images and benefit from voice search. Because of all these reasons, Google has been enjoying great popularity among Internet users.
Interestingly, numerous websites offer website searches that redirect users to Google search results. A given page doesn’t offer such a solution?
It doesn’t mean that you need to browse through thousands of subpages to access the content you wish. It’s full enough to use appropriate search operators.
This method of searching frequently turns out to be more effective.
However, benefiting from functionalities offered by Google means that you browse solely the subpages indexed by the search engine. Not all the content available on the platform.
Internal e-Commerce website search
If an internal e-Commerce website search is developed properly, it’ll help you easily find everything you need. Below you can find a list of the greatest benefits of an online store website search:
- makes it easier to access products and content distribution;
- enables the analysis of searched phrases and offers suitable products to Internet users;
- displays related products after entering several characters.
These are only some of the functionalities offered by this solution. Before talking about prospective advantages, it’s necessary to ensure that the tool is designed properly.
Effective e-Commerce website search
An underdeveloped website search can be an effective way to deter potential customers interested in your offer. Imagine that you enter an online store website. You aren’t able to find the search bar or that the site search doesn’t provide any results.
In such a situation, you’d probably resign from shopping and select another, trouble-free store instead. Discover the features of an effective and professional e-Commerce website search:
1. Dealing with typos and spelling mistakes
Check Google Search Console for phrases that led visitors to your online store. You’ll notice how many of them were written or formulated incorrectly.
Users still entered your website as Google managed to cope with the incorrectly worded query. An ideal e-commerce website search should work the same way.
Now it’s time for a less optimistic scenario. This store didn’t find any products corresponding to the incorrect search query. As a result, potential customers may decide to leave the website.
For Google such queries are a piece of cake. It displays the results without the mistake and gives an opportunity to search for a phrase with the mistake.
Frequently people search for products but don’t remember their exact names. That’s when autocomplete comes in handy.
It’s enough to start typing the first letters of the phrase you’re looking for. The website search will give you some hints.
3. Result filtering
Once you click “search”, the results should appear rapidly. You have the opportunity to filter them to make finding the exact thing you’re looking for easier.
After entering a phrase, a store with quality website will provide categories the products in the phrase may belong to. Filtering is another solution. It makes it possible to sort the product range alphabetically, by launch date or by price.
It’s particularly helpful if you aren’t entirely sure what to buy.
4. Synonym support
A good website search should work properly in case a given user decides to search for a product using its synonyms. For example, a store offers “laptops” if you type in “notebooks”.
At the same time, this website search displays recommended products.
5. No blank results
There are no products corresponding to customers’ needs? It should never be only a blank search page displayed. For example, you can show the users products that may be of interest to them.
6. Automatic product redirects
This is an extremely interesting solution. You’ll immediately access a subpage with a given product if it’s the only item corresponding to the query.
This shortens the process of searching.
It’s not a good sign if users have problems with finding the website search. Make sure that your online store displays this element properly, regardless of the used device.
The website search should be located in the upper part of the website.
Placing it somewhere else may irritate visitors and discourage them from browsing the website. It’s also a good idea to provide special hints suggesting what’s the purpose of the website search.
E-Commerce website search vs. SEO
When designing your e-Commerce website search you should also take into account various SEO issues:
- blocking search indexing. These search results are automatically generated content that brings no value to the users;
- using phrases typed in by potential customers. Your website search is developed properly? You can use Google Analytics to check phrases typed in by users;
To obtain any data you need to configure the report. Google Analytics will be saving information about the phrases entered into the website search by visitors.
Perhaps some Internet users were looking for specific content or products on your website. But they weren’t able to find them and decided to leave the website.
Thanks to it, you can determine what type of blog content you need. And which products should be introduced to your offer. You can minimize situations when customers leave your store because they can’t find what they’re looking for.
What to do to obtain such data? Go to GA, select “administration” and enable the “site search tracking” option. Then, you’ll need to enter the search parameter. Use your e-Commerce website search. See what the address of the page with the search results looks like.
The letter or word between “?” and “=” (“s” in this case) is the search parameter. It may be “query”, “search” or others.
If it’s also an “s” for you, then add this letter in the appropriate field. Click “save” and wait a few hours. Later, you’ll be able to obtain the first pieces of information.
A properly developed e-commerce site search can bring numerous benefits to your business. On the other hand, an element that doesn’t work properly may deter users from shopping in your store.
A well-thought-out and the implemented solution is a valuable source of knowledge about the behavior of Internet users who visit your store. Don’t forget to contact us if you want the expertise of an specialized SEO agency.