Link building, how to evaluate the effectiveness of your strategy. Have wondered why given phrases…
Website creators, how to create your personal online store. Every year, more and more people become avid online shoppers.
Consequently, creating an online store definitely sounds like a good business plan. What tools can you use to set up an e-commerce store? In today’s blog post we will tell you how to benefit from website creators.
Website creators: definition
Website development is a long and complex process. In the beginning, you should determine the objective of your page and the general requirements.
Then, it’s time for graphic design and the creation of layouts. Once all of this is done, web developers can start coding the page.
It’s also crucial to publish it on the server, select your hosting company and domain. When the page is ready, you should ensure its proper management and content updates.
It’s necessary to remember SEO activities at every stage of the work. Thanks to it, your page will reach the highest possible positions in the search results.
The whole team of professionals is involved in web development.
Even a simple online business card requires a substantial budget. Apart from that, the costs include hosting, domain, implementation of updates and SEO activities.
In the case of online stores, you should get ready for even greater expenses. These websites are usually more complex and sophisticated.
Website creators emerged to shorten and simplify the process of web development. With their use, you can create a professional website on your own.
Therefore, they’re an alternative for people who want a website as quickly and affordably as possible. Pages created with the help of creators don’t differ in quality from those created with coding or WordPress.
What does working with website creators look like?
The principles of the operation of website creators are extremely simple. Individual website elements (navigation menu, text fields or graphics) are added to the project.
The creator automatically translates the project into the code. What’s more, almost all tools offer website templates. Most often, they’re categorized into blogs, company websites, portfolios or online stores.
The selected template can be easily edited with your own images and texts.
The publication of a website created with a page creator is easy. Frequently, one click is enough to make the website available to all Internet users.
Why creating an online store with website creators is a good idea?
Creating an online store with a website creator can bring you numerous benefits. Let’s take a closer look at a few most important ones.
1. Lower costs
Every store owner knows that each penny matters. Especially at the beginning of the business activity. Having your website created by a professional team can cost a lot.
Thanks to website creators, you can set up a page at a much lower cost. What’s more, in some instances it’s possible to design and publish a website completely for free.
2. Time efficiency
If you decide to commission the website creation to an external SEO agency, be patient. First of all, professional specialists are usually busy.
This means you will need to wait for an available date. Second of all, the process of designing and deploying the page can take up to several months.
On the other hand, with creators, you can set up a simple store even in one day. This will allow you to start selling online quicker.
Such a simplistic website is fully enough in the beginning. It can be easily updated in the future, to expand it. Just add new elements, subpages or product categories.
3. Brand awareness building
Websites developed with the use of creators aren’t the same. A wide range of possibilities and editing options help to customize the project to individual needs.
During online store development, you can upload your own logo. Also, you are able to select colors, typography and other visual elements for the website.
4. Full control over the store
With website creators you can implement all the changes on your own. There’s no need to hire web developers. This helps you reduce costs and shorten the time needed to modify the offer or update prices.
5. Everything you need is in one place
Website creators aren’t dedicated only to set up pages.
With their use, you can:
They also offer functionalities related to online store operation (order management or payment systems). Therefore, website creators are helpful!
Not only at the stage of developing the store but also later, when you need to monitor it. Besides, shops created with the use of these tools can be easily integrated with e-commerce solutions.
For example, newsletter subscription systems, online payments or live chats.
Does working with website creators bring only benefits?
Obviously, the use of website creators is also associated with certain restrictions. When setting up a page on your own, you need to know the basics of web design.
Even when modifying the existing template, you can make serious mistakes. That’s why we will discuss the most important issues you should keep in mind when using a creator.
It’s essential to understand the principle of web creator operation. Although it’s not complex, it takes time. The task is slightly simpler for persons who have already dealt with graphic design.
The user interface of most creators resembles the design and functionalities of popular graphic software. Beginners can usually find support in materials available in the knowledge base.
Some web creators offer free help. When choosing a specific tool pay attention to this factor. The free support isn’t a standard solution in this domain.
Doing SEO on your own is another characteristic element of website creators. Knowing SEO requires many years of experience. Therefore, before performing any activities, learn the most important issues related to this field.
Web creators can facilitate the task.
When choosing a tool, pay attention to available SEO functionalities. For example, the possibility to create an meta descriptions, title or alt tags.
Some creators offer solutions that support website analysis and SEO processes. Consequently, even beginners can take basic care of website visibility in the search results.
Online store with the website creators
When setting up a website with the use of a page creator you should be familiar with the basics of web design. So what to pay attention to?
1. Navigation menu
An online store usually includes a few subpages. That’s why it’s so important to ensure that users always know where they are. A website menu is a basic element that facilitates navigation.
It is located at the top of the page. Popular web creators enable adding it with one click. You can effortlessly modify your navigation menu.
However, when doing it, stay moderate. The menu shouldn’t contain more than 4-5 sections. Too many levels also aren’t a good idea. The optimal number is between 1-2.
Make sure that your navigation menu includes a shopping cart icon.
2. Landing page
Many customers who visit an online store make a purchase decision based on the landing page design. Therefore, it’s one of the most important elements of the project.
First of all, make sure that your value proposition is exposed properly. This is a feature that makes your business stand out from the crowd. For example, an efficient order processing or production of customized products.
A product list is another important element. In the case it will include a photo, price and the description of the item. If your product range is wider, it may be necessary to comprise a list of categories.
High-quality product photos are relevant elements displayed to users after entering the landing page. Image quality is of key importance.
Make sure that your graphics are unique and have high resolution. Copying them from other websites will have a negative impact on your brand recognition. In this case, your website visibility in the search results will suffer.
Insert a section with recommended products.
When developing with a web creator you can select all necessary elements and link them into a group. This way, you can copy everything and introduce new sections. For instance, when you decide to expand your product range.
3. Product specification
This is a subpage with information about individual products. It should include item photos, names and descriptions highlighting benefits from the purchase.
When designing a specification, the functionality that enables creation of a photo gallery will come in handy. Thanks to it, you can easily and attractively present many graphics.
4. “About us” subpage
Customers frequently want to know who runs their favorite stores. Introducing your team, mission and history in a few words can help you.
5. Rules and regulations
Outlining store’s rules and regulations is a legal requirement. Besides, it helps to dissolve any customer doubts concerning data security or return of goods.
Customers should have the opportunity to ask questions or write reviews. In this case, they should use the “contact” subpage. Web creators allow you to use a form.
This way, users can send a message without entering their private emails. It’s advisable to provide an actual address of the company. Not least, integrate your online store with Google Maps.
7. Customer reviews with the help of website creators
It’s an important website element that inspires trust. Reviews prove that your offer meets users’ expectations. Customer reviews can be sent with the help of the landing page or the product subpages.
Research shows that 70% of customers use mobile devices when shopping online. In the 15-24 age group, percentage is already over 90%. That’s why making sure that your online store is mobile-friendly is important.
When choosing a website creator, check if it ensures a responsive web design. This means that the website adjusts to the resolution of the screen on which it’s displayed.
Many website creators offer functionalities that automatically create various page versions for:
- desktop devices;
It is ideal if the web creators allows you to modify the layout for individual website versions. Thanks to it, it’s easier to tailor the online store to your needs.
Website creators may turn out to be an excellent solution for users who want to set up a page fast. It’s an appealing option. Especially for people who are just beginning their adventure with e-commerce.
Developing and configuring a simple online store with the use of a website creator isn’t time-consuming. Moreover, appropriate engagement can help you achieve truly satisfactory results.