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Web stories, are they important for increasing the visibility? Read this blog article to find out more about this interesting topic.
Web stories: introduction
You’re a Facebook or Instagram user? You’re probably well familiar with stories created in response to the huge popularity of disappearing snaps offered by most social media platforms.
The possibility to publish stories that are available only within a limited time frame and then disappear conquered the social media world.
After all, it helps you constantly convince recipients that there is some opportunity they’re missing on. Moreover, this is also an ideal Call To Action.
Up to 500 million stories are published every day on Instagram and Facebook. What’s more, the X and Z generations are no longer eager to read extensive articles.
Stories are an effective and appealing way of absorbing knowledge.
Google Web Stories
This is another place where potential customers can come across your products or content. It’s also an extra source of additional organic traffic.
It’s particularly effective in the case of mobile users with Android or iOS systems. Therefore, before implementing, ensure that your website has a proper mobile-first index.
Without a user-friendly mobile website version, your bounce rate will increase. So, the number of impressions will decrease and you’ll lose the organic traffic valuable for SEO.
Google Web Stories allows you to use subtitles, gifs, short videos with sound and images. The range of functionalities is the same as in the case of Facebook or Instagram.
Google has announced that more than 2000 websites worldwide are already benefiting from this solution. Moreover, 800 million users check out Web Stories every month.
This is a great tool for improving brand recognition.
Web Stories vs. SEO
Stories have a direct impact on SEO as they improve website traffic and conversion. They’re displayed in response to specific phrases on Google Images and in the Discover section.
Make sure that the image contains a short description which makes it easier to index the story. Every Google space that can be filled with your content for free is priceless.
Do you want to be one of the companies that focus on innovative solutions? Do you want to use new channels to reach customers? If so, it might be one of the finest opportunities to do it.
Web Stories: how to start?
1. Install a WordPress Plugin
Does your website use WordPress? If the answer is “yes” you’re among the 37% lucky ones who can easily implement this functionality!
To enable Google Stories on your website on your own or with the help of a web developer, install a special Google plugin. How to measure the effectiveness of Stories after implementing it on your page and publishing first stories?
2. Use Google Search Console
Google remains reliable also in this aspect. It’s easier to analyze the effectiveness of your stories and website traffic in Google Search Console. Thanks to the cooperation of Google Web Stories and Google Discover the solution is here.
You’re able to monitor the number of impressions and clicks or CTR. For the time being, the functionality is available in the USA, Brazil and India.
The greatest American media (CNN, Washington Post, Wired, Mashable) are testing the solution. In this case you know that something good is happening!
How to create Google Web Stories?
The intuitive Stories Editor for WordPress or MakeStories.io tool is perfect for this purpose. Both solutions work on the “drag and drop” principle. You don’t need to be a professional graphic designer.
Similar to Instagram or Facebook, the created stories can be interactive.
Moreover, both apps offer a wide range of free templates and fonts you can use. “Swipe up” can redirect users from your Web Stories to a specific place on your website. (a blog entry or a product). Stories Editor for WordPress works only on desktop devices, preferably in Chrome.
Practices for creating Google Web Stories
Below you can find a few life-saving tips straight from Google. Thanks to them, your Web Stories will be effective and efficient:
- your Web Stories should be comprehensive and complete;
- promote only one link in one Web Story;
- Web Stories can have from 5 to 30 slides and the recommended amount is 10-20 images;
- Web Stories title should be maximally 40 characters long;
- image text should be at least 24 px and it should discuss one topic;
- choose a nice and brand-specific cover photo if you want to publish a short text without images;
- Web Stories images must be of the best available quality (828 x 1792);
- use dynamic animations (up to 500 milliseconds long) and infographics instead of regular images;
- interact with Web Stories users, benefit from quizzes and surveys similar to the Instagram and Facebook ones;
- ensure proper quality of your brand logo displayed in the top left-hand corner of Stories;
- Web Stories videos should be between 15 and 60 seconds long, it’s advisable to include subtitles.
What to do to make your Web Stories support SEO?
Do you want to make sure that your Web Stories are displayed properly in organic Google search results? Remember about appropriate metadata (publisher-logo-src, poster-portrait-src, title and publisher).
Each story has its own, unique link.
In a situation when Google doesn’t index your story, add it to the site map in the XML file. Make sure that the link in the robots.txt file doesn’t have noindex or nofollow tags.
Provide a link to a specific Web Story in the content (a blog post) it’s related to. To make sure that your Stories are indexed properly by Google use the AMP test.
In summary, if:
- your target group uses mobile devices;
- your content can be presented in a form of a slideshow story;
- it’s more likely that people will buy your products with their eyes, not because of the texts;
- you want to gain an extra, free Google space for your content;
- you want to improve your Google positions and take care of the SEO process.
Then it’s a good idea to spend some time implementing Google Web Stories plugin on your website. Not eventually, prepare appropriate content.
This is particularly beneficial because the functionality will be constantly developed. Take advantage of another extra space for local SEO and content marketing. Contact us for more info about this topic!