Link building, how to evaluate the effectiveness of your strategy. Have wondered why given phrases…
Tool, best Google Analytics gizmos and add-ons for your website. Google Analytics is a tool that provides you with a massive amount of data.
Analyzing so much information can be challenging. Even for an experienced SEO expert. Various Google Analytics add-ons, plugins and custom tools will help you in your daily work. Check this blog post for more info!
Google Analytics tool for data visualization
Analyzing hundreds of data is demanding. The number of tables and charts may overwhelm you. But there is a good way for it!
There are some great tools that will make your daily work with data more enjoyable. They can help you visualize and automate data reports for your clients or manager:
1. Table Booster
This is a Chrome browser extension. Enhances your analysis and visualizes everything well with bar charts or heat maps. You will be able to use them for each column and row of a metric you want to analyze.
Data analysis will be much easier. The data presented will become more legible and comprehensible for people you want to share information with.
2. Da Vinci Tools
Another great Google Analytics add-on that will certainly make your daily work more convenient and effective. One of the many benefits of this tool is that your charts will appear in different colors.
You will easily be able to identify what actions generate the greatest revenue.
The tool will indicate the lowest and highest points on the graph, making the data analysis easier. When scrolling down, the tool keeps the report and table header always at the top of the page.
Another advantage of this tool is table comparison. It will be easy for you to compile data from different charts and compare them.
Additionally, the last report we were working on will be saved. The next day, when entering Google Analytics, you will automatically get redirected to the same place.
This extension is useful in tools such as:
- Google Tag Manager;
- Google Ads;
- Data Studio.
3. Google Analytics Spreadsheet Add-on tool
This tool will help you create an advanced report that is much more legible. Do you want to compile data from multiple views?
You can easily do it in Google Analytics Spreadsheet Add-on. Moreover, Chrome extension offers the possibility to download data regularly. Your reports will be constantly updated without having to manually complete them.
Supermetrics is one of the best add-ons for Google Analytics. You will appreciate it, especially when analyzing data about your customers from various sources.
In addition to data from Google Analytics, you will collate data from other marketing platforms. For example, Google Ads, Facebook Ads, Bing Ads or Twitter Ads.
The report from all these tools will be generated in one place.
With ready-made and customized templates the report will look highly professional. You will save so much time with automatic data updates. It is possible to send automatic emails with the data collected in PDF, Excel, CSV, or HTML.
Tracking code error detection & analysis
Google Analytics collects information about your visitors using tracking codes. If you implement them incorrectly, or an error occurs, the data will not be accurately.
However, there are several tools that can help you check that everything is correct or detect an error.
1. Google Tag Assistant tool
Tag Assistant is a tool useful for implementing tracking codes used in GA or Google Ads. This plugin check if they are properly implemented and if there is an error that prevents the data from being collected.
There is a problem and your tracking code is not functioning correctly? The data about the customer journey won’t be accurate.
It’s worth having everything under control with Google Tag Assistant.
2. Google Analytics Debugger
Google Analytics Debugger helps you interpret the tracking code you use to observe your customers’ behavior. With this extension you can analyze if the transactions are correctly counted by GA.
Google Analytics Debugger will let you know when there is something wrong with your tracking code.
3. Campaign URL Builder
Campaign URL Builder is a very useful Google tool that generates friendly URLs. URLs you want to track should be construct on an already existing addresses and additional parameters.
After defining the campaign source, medium, and its name, the link is generated automatically. You can be sure that it’s structured correctly.
Google Analytics: add-ons for tracking interactions
The way users navigate your website, make purchases, or where they click. It’s very valuable knowledge, thanks to which you can increase your sales.
Tools like Page Analytics and Leadfeeder will help you gain this knowledge, perform analysis, and optimize.
1. Page Analytics tool
Page Analytics is a great tool to make data analysis and drawing conclusions from it so much easier. With this plugin, you will see the data applied directly to your website.
You can analyze all and unique page views, average time on page, bounce rate and exit rate. This extension will show you where users clicked on your website.
By analyzing such data you can improve user experience.
Leadfeeder is a tool that helps you find out which companies visit your website. It will also provide information on how companies found your offer and what was their main interest.
Additionally, the tool will inform you if there is new information about your users.
Leadfeeder is not an extension provided by Google, but it offers a free version with basic features. This is a very good solution for companies that operate in the B2B market.
Check which companies are interested in your offer. You can prepare a tailored offer for them, making the customer acquisition process faster.
Private data under control
In recent years, numerous data protection regulations (GDPR) have been introduced. You need to make sure that all the data you collect fully complies with GDPR. In this case, Verified Data is the best solution for that.
1. Verified Data tool
The tool is paid, but before you decide to buy it, you can start with a free demo account.
Measuring activities in social media
Social media channels are the core of marketing campaigns in many companies. It’s worth focusing your efforts on social media. It’s a great communication channel and, what’s more, you can also increase your online visibility with it.
A buffer is a tool that will help you integrate measuring your social media activities with GA. Connect the software application with your GA account. You will see how much traffic generates the social media campaigns.
All data is gathering in just one tool making your work more efficient.
The tool is not for free. However, in the free version you can connect up to 3 social media channels and schedule 10 posts.
Advanced technology and artificial intelligence are helping us gain information about web users. However, it is much more challenging to process it and retrieve valuable information from it.