SEO is the abbreviation for search engine optimization. The aim is to position a website sustainably for relevant search terms in the top positions of the unpaid search.
This often involves technical adjustments to the site and the number of external links is increased. In addition, texts and images in particular are changed.
We would be happy to advise you on individual solutions. In addition, as a holistic online marketing agency, we are also happy to answer any further questions you may have.
With our specialization as an experienced SEO agency, we help your website to gain more visibility in search engines. This is mainly about the first page of search results, as less than 10% of searchers click on the last results.
We will be happy to advise you in detail on this topic and, if necessary, take over the SEO support of your website. If you are about to relaunch your website, we can also support you. This counteracts any deterioration in the rankings.
How does SEO work for Google?
Search engine optimization often focuses on Google because the search engine has a very large market share. More than 250 different factors with different weightings decide on the placement in the unpaid (organic) search results. Many of these factors are known and can be influenced.
The different components of SEO can be divided into three areas:
- onpage measures are primarily aimed at optimizing texts and images;
- the offpage optimization deals with the linking by other websites;
- with technical SEO, loading times and HTML are optimized.
If you want to test your own search engine position, you shouldn’t just google from your own PC. For some time now, Google has been delivering personalized search results, so that its own search results page (SERP) differs significantly from what other users see.
Your own location, the device used and the surfing behavior also influence the result. This effect can be weakened by calling up the search results in an incognito window (Chrome), private window (Firefox) or InPrivate window (Internet Explorer).