Link building, how to evaluate the effectiveness of your strategy. Have wondered why given phrases…
SEO Text Check: The fine-tuning after writing
In addition to the creation of SEO texts, we also offer our customers preparation and follow-up work on everything related to the creation of the text.
This is particularly attractive for customers who want to do the text creation themselves, for example for cost reasons or because they want to deepen their SEO knowledge themselves. In any case, the beginning is the creation of an SEO template.
As soon as the text has been created, the follow-up follows, which is what this is about: the SEO text check.
With this, we put your content through its paces, so to speak, and ensure that it meets both content-related and technical criteria. Here you can find out how we carry out an SEO text check and what added value the content optimized by a specialized SEO agency brings for you.
What happens before the SEO text is checked
Obviously, someone first has to write the SEO text so that there is something to check and optimize at all. But that’s not the first step, actually only the second. It can also be performed in a number of ways.
Strategic considerations take place long before the text is created: Which specific pages of a domain should be strengthened, i.e. made easier for search engines to find? Most websites receive a large number of pages, each with its own URL.
First of all, it must be decided which of these sub-pages should be optimized. This decision is closely linked to determining the right keywords. Do certain pages already have a ranking on Google for thematically matching search terms?
Do these make sense with regard to the monthly search volume and the underlying search intention of the interested parties? Or do you want to research completely new keywords?
These are just a few of the questions that must be answered before creating the text and its SEO check.
The keywords are essential
The search behavior of users is constantly measured by the search engines used. Over time, this creates a very precise picture of which search terms (keywords) are frequently used, in which contexts this happens and which intentions the users are pursuing.
Do you want to find out more? Are you collecting information with the vague intention of buying something? Or are you using a keyword that reveals that you are already determined to buy something? Professional keyword research provides answers to all of these questions.
It lays the foundation for creating an SEO text that is optimized for search engines. A keyword rarely comes alone. Often there are several related keywords on a topic, so that one speaks of a keyword group or a keyword set.
The following rule of thumb applies: one topic = one subpage (= one SEO text). This is a clear signal to Google that the specific website resp.
Landing page for a specific topic contains all the important information. Ideally, the search engine recognizes that this page is more relevant than the competition’s pages. Then the ranking of the page increases for the corresponding term.
Agency text creation or template with SEO text check?
Once the page to be optimized has been determined, the question arises: Who should write now? Basically there are different possibilities: A) The customer gets everything from the SEO agency from a single source or B) The customer is involved in the creation of the text because he has the capacity and wants to save costs.
The sequence of the two alternatives is as follows:
A) Keyword research – WDF * IDF analysis – agency creation of the SEO text
B) Keyword research – WDF * IDF analysis – agency creation of an SEO text template – customer creation of the text – SEO check by the agency
With option A), the SEO text check is of course not necessary, as the SEO or content manager who is editing it is trained to ensure that all SEO criteria are adhered to when writing.
With option B), the SEO agency incurs less effort overall, because the customer participates in a division of labor. A template with notes is easier to create than a complete, optimized text.
A subsequent check of the SEO text is then necessary, since the customers are experts in their business area, but usually not trained SEO managers and marketing copywriters.
The attached instructions and guidelines should enable you to create a fundamentally optimized text. The SEO expert then checks the text from an SEO perspective and does the fine-tuning. But even with this additional work step, the overall optimization effort is lower.
One thing after the other: WDF * IDF – Text defaults – Compose – SEO text check
In this blog post we will discuss option B). With this sequence of steps, too, the WDF * IDF analysis follows the keyword research already mentioned in second place.
But what is a WDF * IDF analysis anyway? In this process, the SEO manager has the website to be optimized analyzed by a suitable SEO tool. A WDF * IDF tool is part of many SEO tools. This uses algorithms that measure the distribution of ranking-relevant words as follows:
Assumption: Page S should be optimized for the keyword K.
Investigation: Other sites that are in competition with S because they already achieve high rankings for K.
Evaluation: In order to optimize S, you should use a number of other thematically related words W in the SEO text in addition to K
A WDF * IDF analysis therefore tells the optimizer which terms (terms) should appear in the SEO text in addition to the keyword. The SEO manager then makes this list of relevant terms available to the copywriter in the SEO template. This text creation template also contains information on:
- Keyword density
- Length of the text
- Meta data of the page (title and description that will be displayed in Google search results)
- Internal linking
In the SEO text check, the implementation of all these criteria is checked even before the text comes live on the page and it is submitted for Google indexing. If necessary, the optimizer will make adjustments if not all of the information has been implemented.
For example, it is important that the HTML anchors are used correctly for internal linking and that the page to be optimized refers to thematically related link targets – i.e. other suitable pages in the same domain.
As soon as the internal links are also strengthened on these other pages, a so-called topic silo gradually emerges, i.e. a bundle of thematically related pages that refer to each other. An online shop provides the classic example of this.
For which recipients the SEO text is intended
What is the difference between an SEO text and a conventional book or newspaper text? As the author of an SEO text, you don’t have to meet the expectations of one, but two types of readers. One reader is the normal flesh and blood reader – just like a newspaper.
The other “reader” is Google’s Search Bot. This crawls over and over again the pages of the World Wide Web and thus also your page. He is not alone in this. The Bing bot, the DuckDuckGo bot, and many others do the same.
But as an SEO expert, the best way to do this is to optimize primarily for the Google Search Bot. Why google Because it is simply by far the most used search engine and the user is most likely to find it through it. That makes the Google bot a more important reader than the others.