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SEO metric, top 10 SEO functions to measure your performance

SEO metric, top 10 SEO functions to measure your performance

SEO metric, top 10 SEO functions to measure your performance. Are you planning to introduce an SEO strategy for your website?

SEO is a long-term process and its effects are visible no sooner than after a few months. You should regularly track the most important SEO metrics and KPIs.

Check if your SEO strategy is on the right track. In this blog article we’ve compiled a list of the most relevant metrics and parameters you should be measuring.

SEO metric: make data-driven decisions

1. Organic traffic

This is the most important SEO metric for measuring the effectiveness of your local SEO process. After all, that’s what we all want: to drive web traffic and get more and more visitors.

There are many types of web traffic (referral, direct, social, or paid). However, in SEO, we are particularly interested in increasing one specific type of traffic: organic traffic.

All user visits that reached your website from search engines.

How to measure organic traffic?

Google Analytics is a great tool for measuring your web performance. If you still haven’t implemented tracking code, it’s the right time to change that!

One of the key reports you can find is Acquisition. You will find all data on how users arrived at your website. Go to the Channels report. Specify the date range and analyze all traffic sources, including organic traffic.

2. Keyword Ranking, another important SEO metric

The higher the keyword ranking, the greater the chance to increase your website traffic. Keyword ranking is directly correlated with your SEO success.

Do you want people to enter your website from Google? In this case, you need to rank high for the most important keywords for your business.

It’s not just the number of keywords, but also the quality that matters! Keywords should be closely related to your offer and the industry.

Otherwise, your organic CTR will decrease dramatically.

How to measure keyword ranking?

There are many tools to measure keyword ranking:

  1. Ahrefs: check the Organic keywords report. Analyze all the organic keywords your website ranks for. You can also compare how your website ranked on different days;
  2. SERPROBOT: a great tool that helps you easily monitor your keyword rankings. Choose the region, enter your domain and the list of keywords you would like to analyze. The tool will generate a detailed report of particular keyword performance.

3. Search visibility

This SEO metric indicates how often your website appears in organic search results. For example, when users enter a given keyword. Measuring your search visibility can be beneficial for several reasons as it’s a great way to:

  • check if your optimization process brings the desired results;
  • analyze which page or piece of content is most often searched by users and draws their attention;
  • check if your website was penalized by Google;
  • drop in search visibility.

How to measure this SEO metric?

If you want to analyze search visibility, the most efficient way is to do it with Google Search Console. Remember that other SEO tools like Ahrefs or SEMrush only show the estimated visibility or traffic.

GSC has the advantage of presenting totally accurate data. It really is a reliable source of information about search visibility!

Go to the Performance report, and you will receive visibility charts.

4. Backlinks

Let’s face it! Your website simply must have many strong backlinks coming from trusted websites. This sends a signal to Google that your website is extremely popular among users.

They are more likely to mention your brand or recommend it. That’s why link building is a fundamental part of your SEO process.

When it comes to backlinks, you should measure:

  • the number of backlinks;
  • the number of referring domains;
  • link type;
  • link platform.

How to measure this SEO metric?

When it comes to measuring backlinks, Ahrefs is the winner. This tool has analyzed over 5 billion pages so far. So, it’s able to find maximum links leading to your website from other domains.

To check the number of backlinks and referring domains, enter your domain and select the Overview report. Click on “Backlinks”. There you will see all links pointing to your website.

5. Authority metrics

Tools such as Ahrefs, Moz, and Majestic have developed their own authority metrics. They evaluate the quality of domains or specific pages:

  • Domain Authority & Page Authority (Moz);
  • Domain Rating & URL Rating (Ahrefs);
  • Trust Flow & Citation Flow (Majestic).

The rule is simple: the higher the authority metric, the better.

We recommend monitoring these metrics on a regular basis. See if the SEO campaign translates into trust from Google.

How to measure this SEO metric?

Do you want to track these metrics? Subscribe to Ahrefs, Majestic or Moz as all these tools are paid. Only in Moz you can analyze 10 domains for free.

  1. Moz: go to the Link Explorer tool and enter the domain or a given page. You will get a report with the PA and DA metrics;
  2. Ahrefs: enter the URL or go to the Overview report.

6. Bounce rate

“Bounced” sessions occur when a user enters your website and quickly exits without interaction. For example, clicking on a link or visiting another page. The bounce rate is expressed as a percentage.

A high bounce rate is interpreted as something negative. Users don’t find anything interesting on your website. But it doesn’t always have to necessarily mean that!

It depends on your niche and type of website search.

Let’s say you run a hair salon. Users will visit your website to check prices, contact details, opening hours and they’ll leave immediately. In this case, does a high bounce rate indicate a low user engagement? No!

Sometimes it’s worth complementing your bounce rate analysis with scroll depth. It will show you how far your users scroll down.

How to measure this SEO metric?

Practically every report in Google Analytics includes the Bounce rate column.

7. Average session duration

This SEO metric, as its name indicates, tells you how much time users have spent on your website. It is one of the most important user engagement metrics, especially in content marketing.

Do you want to measure if users actually read your content distribution? Analyze the average session duration. You can find useful a content tool for this operation.

How to measure this SEO metric?

Google Analytics comes with help providing average session duration in most reports.

8. Conversion rate

A conversion is defined as each user session that led to achieving a particular goal. This could be purchase in an online store, reading an blog article, submitting a form, or watching a video.

Tracking conversion rate is extremely important.

It gives you information on the profitability of particular traffic sources, types of users or devices.

How to measure this SEO metric?

Once again, Google Analytics proves to be the best solution. All the important information can be found in the Conversions section. In order to track conversions you need to set up a goal in Google Analytics first.

9. Organic CTR

Above, we discussed how important it is to monitor your website’s visibility in organic search results. But that’s not all you need to do!

You should also track what percentage of impressions translate into clicks. And that’s exactly what organic CTR (click-through rate) is all about. The SEO metric indicates how your site is appealing to users and whether it is displayed on relevant keywords.

How to measure this SEO metric?

Organic CTR can be found in Google Search Console. Go to the Performance report and you will see this metric on the chart.

10. Crawl errors

Many people tend to forget to regularly check if their website is correctly indexed by Google. Or if any errors, such as 404 or 500, occur.

It’s extremely important for your website to function properly and build visibility in search results. Google can’t see your pages or crawl them?

You’re missing out on an opportunity to boost organic web traffic. So keep an eye on crawl errors and if any error occurs, fix it as a priority.

How to measure this SEO metric?

Go to Google Search Console and check the Coverage report (Index section). You will see a report with all types of harmful crawl errors.


In this article we described the most important SEO metrics that you should track regularly. In this way you can find whether your SEO process is effective and brings tangible results.

There are other influential metrics we didn’t put on our list but they shouldn’t be overlooked:

  • new visitors;
  • returning visitors;
  • pages per visit;
  • exit pages;
  • page speed.

When it comes to SEO, you should always make data-driven decisions.

Only they can give you the best results in the long run. Try to constantly monitor different SEO metrics. Don’t just focus on one or two of them.

The combination of these 10 SEO metrics will give you a full picture of your SEO performance. Don’t forget to contact us for more info!

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