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SEO competitor, the complete guide for analysis and research

SEO competitor, the complete guide for analysis and research

SEO competitor, the complete guide for analysis and research. If you want your business to achieve success, monitor competitors’ activities.

How to identify who is your strongest competitor in the battle for first place in the search results? What strategies do you need to take to get ahead of your competitors?

You will learn all this from this comprehensive guide. Do not let your competitors win over you! Continue to read this blog article for more info.

SEO competitor: why is the analysis so important?

Year after year, the e-commerce market is growing at a rapid pace. What does this mean for you? Currently, almost every industry is extremely competitive.

Therefore, without competitive analysis and spying on them regularly, you will never get ahead of them. So what exactly can you gain with the right SEO competitor analysis and research? These are:

  • higher ranking in the search results;
  • better brand awareness and recognition;
  • increased web traffic;
  • higher conversion rate;
  • greater revenue.

If you want to carry out SEO competitor analysis, do it right. We will present all the most important tactics that guarantee your success.

Remember, however, that SEO is an ongoing process. You should regularly analyze your competitors. Keep up to date with their strategies and marketing campaigns.

1. Discover your real SEO competitor

This is always the first step you need to take to analyze your competitors. You don’t know who your strongest competitor is in the battle for the first place in the results? You will never succeed.

Sometimes you may think you already know your competitors. But until you consult various SEO tools to check all the data, you can’t be entirely sure.

How to identify your competitors?

You have several tools that will identify your SEO competitor. Remember that SEO tools take into account various metrics and factors.

Don’t get surprised if the tools will show you completely different competitors. Here are the tools we use to discover the strongest SEO competitor:

1.1 Ahrefs

Ahrefs is a great SEO tool used by marketers around the world. Do you want to discover your biggest competitor? Ahrefs will indicate competing domains. This is the easiest way:

  1. enter your domain name in the search bar;
  2. go to the Site Explorer tool;
  3. in the Organic Search section you will find Competing domains;
  4. Ahrefs will generate a list of your strongest competitors.

1.2 SEMrush

SEMrush shows much more accurate results when it comes to competitors’ SEO. The tools takes even more factors into account. Here are all the steps you need to take to identify your competitors in this great SEO tool:

  1. enter your domain name in the search bar;
  2. go to the Organic Research tool;
  3. select Competitors;
  4. you will receive a report.

Pay attention to the section called Competitive Positioning Map. A clear graph will show you how your website looks in comparison to other competitors.

In the Organic Competitors you will get a list of your competitors sorted by common level. This is a metric calculated on the basis of various factors, including common keywords.

1.3 Google

You don’t want to use paid tools? The most effective way to identify your competitors is Google. Enter the most important keywords in the search results. Analyze which websites are most often displayed.

These could potentially be your strong competitors.

2. SEO competitor: compare website performance

There are a lot of metrics and parameters that Google takes into account when deciding which websites will appear at the top of the search results.

Choose at least some of them and check the performance of your website compared to your competitors. This will immediately suggest which elements should be optimized. You will be able to organize your next SEO activities.

3. SEO competitor: conduct keyword research

Keywords are the core of all SEO activities. They give you the greatest chance to increase traffic. In this case you need to perform keyword research very carefully. Select these keywords with the greatest potential.

Keep in mind the following rules:

  • keywords should be valuable and relevant;
  • choose keywords thematically related to your online business;
  • compare more than two competitors to get the full picture and conduct a richer analysis.

How to conduct keyword research for the battle with the SEO competitor?

1. SEMrush

We explained above how to find your competitors in SEMrush. Once you have identified them, you can check many parameters. Including the keywords on which they appear in the search results. How to find it?

  1. go to the Organic Research report;
  2. in the Overview section, you will find Top Organic Keywords;
  3. you will see a list of all organic keywords.

To narrow down the number of keywords use filters. You have the following filters to choose from:

  • positions (keywords in TOP 3, TOP 10, TOP 20, and TOP 50);
  • search volume;
  • SERP features;
  • other custom options.

2. Moz

This tool also gives the possibility of keyword research. But only for those who have a premium subscription. Why will Moz be a great choice to find keywords with the greatest potential for increasing traffic?

You can easily compare the keywords of your domain with one or even two competitors. See which keywords you can include in your local SEO process.

What we like about the Moz report is the ease of comparing the keyword data. You will find each keyword and its ranking for your website and your competitors.

3. Ahrefs

How to conduct keyword research with Ahrefs:

  1. enter your domain name in the search bar;
  2. go to the Organic Research tool;
  3. select Organic keywords;
  4. analyze the data provided.

Use the following filters to limit results and find the best keywords prospects:

  • country;
  • position in the search results;
  • search volume;
  • keyword difficulty;
  • CPC;
  • word count;
  • traffic;
  • SERP features.

4. Fill in the backlink gap

Backlinks are an integral part of any SEO strategy. They are the key element of off-page SEO. Backlinks are one of the most important Google ranking factors.

Your competitors have many more backlinks coming from trusted domains? It will be much more challenging to reach them. When analyzing your competitors’ backlinks ask yourself these questions:

  • Do my competitors have more backlinks than me?
  • Do they come from trusted domains with high parameters?
  • What is their link profile?
  • Where do their backlinks come from?

SEO competitor: how to analyze backlinks?

1. SEMrush

Backlink Gap will be the perfect choice for backlink analysis. With this tool you will be able to analyze 4 competitors at once:

  1. go to the Backlink Gap tool;
  2. enter up to 5 domains;
  3. analyze the report with a list of backlink gap.

This great tool will show you which competitor has backlinks in a given domain. Create a list of domains on which you do not yet have links and fill in the backlink gap.

2. Ahrefs

When it comes to backlink research, Ahrefs is second to none. This tool has literally billions of pages in its database. So it can indicate to you lots of high-quality domains on which you should build a link to your site as a priority.

How to analyze backlinks in Ahrefs:

  1. enter your competitor’s domain name in the search bar;
  2. go to Site Explorer;
  3. choose the Backlinks tool in the Backlink profile section;
  4. analyze the report with a list of all backlinks;

5. Analyze your competitors’ content

Content marketing is currently considered to be one of the most effective online marketing strategies.

SEO competitor: how to find the top content?

1. Moz

In Moz, finding your competitor’s pages that generate the highest traffic and attract users’ attention is easy:

  1. go to Link Explorer;
  2. enter your competitor’s domain name in the search bar;
  3. select Top Pages;
  4. analyze the list of top pages.

You can sort the list by Page Authority (PA), the number of linking domains, backlinks, and outbound domains.

2. SEMrush

A list of top pages can also be easily found in SEMrush. How to find it:

  1. enter your competitor’s domain name in the search bar;
  2. go to Organic Research;
  3. find the Top Pages list;
  4. analyze the report with a list of top pages.

3. Ahrefs

This is not the end of SEO tools that can generate top pages of a given competitor for you:

  1. enter your competitor’s domain name in the search bar;
  2. go to Top Pages in the Organic Search section;
  3. analyze the report;

6. SEO competitor: analyze Google SERP

Do you want to increase traffic to your website? You really need to take good care of searcher intent for your keywords. Analyze the top 10 results in Google and see what users expect and how to fully satisfy the search intent.

Pay attention to the link metrics. Might be a great indicator of whether Google evaluates given pages as trustworthy and reliable.

How to perform a SERP analysis with an SEO tool?

1. Moz

  1. go to SERP Analysis;
  2. enter a keyword you want to verify;
  3. analyze the report.

2. Featured Snippet

You have probably already heard about featured snippets. It’s a great way to increase web traffic and win over competitors.

Even those who are ranked first in the search results. What to do to appear in featured snippets? Make sure that your content is accurate, high quality, responding to user’s needs and concise.

SEO competitor: how to analyze featured snippets?

1. SEMrush

  1. enter your competitor’s domain name in the search bar;
  2. go to Organic Research;
  3. select Positions;
  4. apply a filter;
  5. analyze the report.


Competition in the e-commerce industry is furious.

Every year there are more and more brand new online stores. That is why currently practically every sector is highly competitive.

Do you want to achieve great success in the search results, boost web traffic, improve conversion rate and eventually get more revenue? You need to constantly monitor all the activities of your major competitors.

Try to be always one step ahead of them.

Do you need help from real experts who build their long-term campaigns on regular SEO competition analysis? Feel free to contact us. With us, your competitors have no chance!

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