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Footer, what should it include and how does it affect SEO?

Footer, what should it include and how does it affect SEO?

Footer, what should it include and how does it affect SEO? What is a website footer and what should it include? Do its components affect SEO?

In today’s blog article, you’ll find answers to the above-mentioned questions.

What is a website footer?

When browsing various websites you probably pay attention to the design, layout, menu navigation or usability. Sometimes, you encounter pages that seem less useful. Or more complex to navigate than others.

You aren’t able to determine what’s the reason for that.

A footer is one of the elements that we usually don’t pay a lot of attention to. However it actually helps us navigate the website. A footer is located at the very bottom of the website.

Its content is usually determined by the nature of a given page. What elements should your website footer contain, and how to design it? We’ll try to answer your questions and provide you with exemplary ways of implementing a website footer.

What to include in a website footer?

1. Contact details

Your potential customer decides to contact your company after scrolling the whole page. You can make the task easier by placing your contact details in the footer.

It can be your email address, your phone number or even a contact form. Thanks to it, users won’t need to go back to the top of your website to find the contact tab.

Do you aim at encouraging users to visit your office in person? Provide them a map with directions in the footer.

2. Sitemap

A sitemap is an extra menu in the footer. Is one of the most frequently used elements. Facilitates website navigation, makes it possible to provide more links to subpages, and supports SEO.

It shows Google robots how to navigate the page.

3. Links to social media

A company’s presence in social media is a standard nowadays. Depending on the business activity, people choose various social media channels that facilitate advertising.

It’s a good idea to provide links to your channels in the website footer. Users who decide to click on them probably won’t return to your company’s home page.

It’s a good idea to place them at the bottom of the page so that they don’t distract website visitors.

4. Newsletter subscription

Do you aim creating a mailing list that can be used for contact with potential customers and lead generation? You can provide the option to subscribe to your newsletter in this place.

It’s a good alternative to pop-ups that are frequently annoying people to give their email addresses.

5. CTA in the footer

Call to Action is an essential element of every website search. Placing CTA in your website footer can have a positive impact on the conversion rate.

The button can encourage people to get in touch with you, check out your new offer or order a free quote.

6. Terms and privacy policy

Terms and conditions or a privacy policy are the most frequently searched footer elements. They include information about data collected by the website owner and the ways it’s processed.

In the case of online stores, these include terms and conditions regarding purchases, returns, or complaints.

7. Information about certificates and awards

A footer includes information that proves the high quality of products or services offered by the company. Do you have a quality certificate or you’re a member of an organization for entrepreneurs?

Boast about it and expose a list of awards won by your company!

8. Information about delivery and special offers

For online stores it may be useful to provide information about free delivery or the shipping range and special offers. Such information, together with the CTA, may encourage the user to take advantage of the offer.

9. Copyrights

Almost all websites come with a note saying “all rights reserved”. It relates to copyrights and is supposed to discourage market rivals from copying the content. Find out more about content tool in this dedicated blog post.

It’s not a legal protection (after all, it’s forbidden to copy all kinds of content). However, it can encourage users to think twice before using the ctrl+c, ctrl+v option. More info about this topic in our article about SEO copywriting.

10. Website author

If an external agency developed your page, it may require you to place such information in the footer. It’s like a portfolio of the company that created the website which is supposed to attract new clients.

What to avoid when designing a website footer?

In the past, people would place a lot of keywords in the footer. Word stuffing is passe and lack of moderation (not only in the footer) can be harmful to your website.

It’s best to treat it as a natural website element, not an extra SEO tool.

It’s also not the best idea to develop a footer that’s bigger than other website elements. Moderation is a key to success! Provide only the most important elements.

There are a number of exemplary footers and their templates. However, it doesn’t necessarily mean that you have to make use of everything.

Website footer and its impact on SEO

There are different views concerning this issue. However, most people agree that a website footer has a slight impact on the local SEO process.

Website footer links have much less power than those placed in the header or text. On the other hand, too many anchors and links can negatively affect SEO.

A footer can encourage users who browsed one website to visit another one. Helps to decrease the bounce rate and increases time spent on the page. It can be helpful in improving Google positions.

Therefore, it needs to be functional. A user who goes through the whole page and reaches the footer is a potentially interested customer.

Don’t ruin that by creating a footer that isn’t transparent and contains too many elements. Choose items that are the most important for your business and meet customers’ expectations.

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