Link building, how to evaluate the effectiveness of your strategy. Have wondered why given phrases…
Crawl budget, how to improve your website’s indexing and position. If you want to ensure visibility make sure that it’s indexed by Google.
For this purpose, it’s also important to focus on the crawl budget. In this way you can improve the website’s indexing and position in the search results.
Keep reading this blog article to find out what to do to effectively optimize your crawl budget!
Crawl budget: definition
Crawl budget determines how much time and computing power Google robots need to fully index a page. Indexing robots of the search engine scan millions of subpages every day.
There are some restrictions that are supposed to enhance the operation of the bots. And, at the same time, reduce the use of computing power. That’s why appropriate optimization based on SEO can translate into higher positions.
Why is it worth taking care of the budget?
In the case of websites with many subpages that have different URL addresses, the indexing process won’t take long. On the other hand, a website with a few thousands of subpages and regularly published content may be an obstacle.
This is the moment when the crawl budget comes in handy. It helps you take appropriate steps to improve website operation and indexation.
The crawl budget is affected by several factors:
- rate limit: a limit of the number of subpages visited by the robots over a short period of time;
- demand: the need to re-index the page;
- health: meaning short server response time;
- page size: number of subpages;
Phases of crawl budget optimization
Enable indexing your most important subpages in the robots.txt file. This is the first and at the same time the most important stage of the optimization.
The task is to provide robots with information about files and subpages that are supposed to be indexed. You can manage your robots.txt file manually or benefit from special SEO tools.
Place robots.txt in a selected tool (if possible). This will allow the website owner to accept or block indexing of any selected subpage.
The last step is to upload the edited document.
Watch out for redirect chains
Being able to avoid at least one redirect chain on your website is success. In the case of sizable pages it is almost impossible not to come across 302 or 301 redirects.
However, you should be aware that at some point, redirects creating a chain may stop the indexation process. As a result, the search engine may not index the subpage the user cares about.
One or two redirects shouldn’t hinder proper website operation.
Use HTML as long as possible
That’s why, as long as possible, you should continue using HTML. This guarantees that you won’t disturb Googlebot’s work on your website.
Don’t let errors waste your crawl budget
The 404 and 410 errors have a negative impact on your crawl budget. If this argument doesn’t convince you, think about how they affect the User Experience (UX).
Therefore, it’s recommended to fix all 4xx and 5xx status codes. In this case, it’s advisable to use tools like Screaming Frog to conduct a website SEO audit.
Take care of appropriate URL parameters
Separate URLs are perceived and counted by Google robots as separate websites. This situation leads to wasting the crawl budget.
Notifying Google again about these URL parameters will help you save your crawl budget. In this way, you can avoid possible duplicate content distribution.
Don’t forget to add URLs to your Google Search Console account.
Update the sitemap
Thanks to it, it’ll be easier for the bots to understand your internal links. The appropriate configuration of the sitemap is another key to success.
Apply canonical URLs
It’s recommended to use URLs described as canonical for the sitemap. Also, check whether the sitemap is in line with the most recently uploaded version of the robots.txt file.
Hreflang tags pay off
When analyzing websites with various language versions, Google robots benefit from hreflangs. Inform Google about the localized versions of the page as accurately as possible.
First of all, start from typing <link rel=”alternate” formula hreflang=”lang_code” href=”url_of_page” /> in the header of the managed page.
The “lang_code” is the code referring to the supported language version. Finally, don’t forget about the element for a given URL. It enables indicating the localized versions of the website.
How to increase your crawl budget?
- build appropriate website structure and get rid of any errors;
- use the robots.txt file to block all elements that aren’t supposed to appear on Google;
- limit the number of redirect chains;
- obtain more links to improve your PR;
- use Accelerated Mobile Pages (AMP).
The use of Accelerated Mobile Pages (AMP) has both advantages and disadvantages.
The list of bright sides includes:
- better conversion rates;
- increased visibility of the published content;
- special tags.
On the other hand we have:
- high costs;
- a lot of work needed to implement them;
Optimizing crawl budget brings many benefits when it comes to improving visibility of the store. After implementing all of the mentioned tips, e-commerce owners can obtain surprising results.
Making changes in your crawl budget may have a positive impact on the indexing process. The positions of indexed subpages will increase.
This will translate into the possibility to improve sales of your products and services. All of these are determined by the amount of devoted time and appropriate work. Contact us for more info about this topic or if you are looking for an professional SEO agency.