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Content tool, 14 best options for your website in 2021. Content marketing is one of the most effective online marketing strategies.
Currently, practically every company concentrates its marketing activities on creating high-quality content. However, without great useful tools, content marketing would be impossible.
Or, at least, less effective and far more challenging. That’s why for this blog article we present our content marketing tools. Check them out!
Content marketing tools you need to know in 2021
1. WordPress, the most popular content tool
WordPress has been building its market position, currently becoming the most popular CMS worldwide. According to the most recent data, WordPress currently powers 39.5% of all websites.
We admit that WordPress is really powerful. Thanks to a huge number of great features and plugins you hardly need any advanced skills to build your blog.
What’s more, this CMS is perfect not only for blogs but for online stores or portfolios as well. We don’t say that other content management systems are a bad choice for you.
But not without reason WordPress has been an unquestionable leader for years. It can be easily customized and is also open source.
Speaking of WordPress, let’s not forget about by far the best content optimization plugin. Yoast is a plugin that will take your local SEO to the next level.
Once you install it, you will be able to easily set a title tag and meta description. Or provide user-friendly URLs for your pages.
With Yoast, content optimization will become so much easier and faster.
What we really love about Yoast is the real-time content analysis. Simply enter content in WordPress and specify the main keyword. This plugin will immediately analyze your content and indicate what needs to be improved.
3. Grammarly, another useful content tool
Isn’t grammar your strong point? That’s not a problem anymore! Grammarly will provide everything you need to create grammatically correct top-notch content.
It will save you from embarrassment. Let’s face it, users pay attention to the quality of content. If you make grammar or spelling mistakes they will think less of you and the brand you represent.
Grammarly doesn’t do wonders and won’t catch every mistake you make. But it’s still a great tool for proofreading. Always use it before publishing content.
Not only on your blog but also on social media or other platforms.
4. Hemingway Editor
Hemingway Editor is another great tool to review your content. It gives you tips on how to make your writing better. Upload your content there and this tool will immediately highlight all highly complex and hard to read sentences or common errors.
Remember not to rely only on the Hemingway Editor. Even if this tool will show you certain sentences as complex or complicated, it doesn’t mean that you have to shorten them. The decision is yours to make.
5. Canva, the content tool for images
With Canva you can easily create eye-catching and visually stunning images to add to your content. After all, images are, without a doubt, one of the most powerful types of content that works every time!
For some of you Adobe Photoshop may be too expensive. Besides it takes forever to create something beautiful in this software.
Here’s where Canva enters the game! This tool is so user-friendly! It has pre-built layouts and templates that you can use for different content formats.
Check Canva and create some nice images to boost your content.
6. The Stocks
Do you need high-quality beautiful images to add to the content? Websites with stock images and photos can be a blessing. The Stocks gathers the most popular free stock photo websites in one place.
Among them, you will find Unsplash, Pixabay, Pexels, and many others. So next time you’re looking for great pictures visit The Stocks and choose stunning pictures.
At The Stocks you will find videos, mockups, fonts and icons.
Fiverr is a great place if you look for freelancers from all over the world to start a cooperation with. Would you like to find talented and experienced content writers, graphic designers, translators, and web designers?
This popular online marketplace will be the perfect place for that! Register to Fiverr and find professional freelancers for your project.
8. AnswerThePublic, content tool for great ideas
Looking for the best content ideas? AnswerThePublic will give you some great hints. This popular tool, based on autocomplete data from Google, shows what users are actually searching for.
AnswerThePublic is very simple. Just insert your keyword and the country. You will get a list of questions that people are asking about.
With this tool you won’t waste your time creating content that doesn’t even have the potential to boost traffic. Find out what your target audience searches for.
Create content that meets their expectations.
9. Google Trends
Google Trends is another great place to look for content ideas. You can see if your ideas have any potential to go viral at all in a given period.
Do you want to prepare seasonal content? For Christmas, Valentine’s Day or Mother’s Day? Google Trends will show you exactly when users start showing interest in a given topic.
This way you can prepare your content right on time!
This tool does not offer any highly advanced features. However, Google Trends is completely free. It gives a general overview of whether your content marketing campaign has a chance of success or not.
BuzzSumo offers a wide range of features to discover trending topics. Moreover, you can follow competitors’ content marketing campaigns. BuzzSumo is useful for content marketing research for several reasons:
- manage your brand reputation;
- find the best content ideas;
- conduct an in-depth content analysis;
- observe trends in content marketing;
- find influencers to reach a much larger audience;
- conduct a competitive analysis.
These are just some of the great features offered by BuzzSumo. However, we must say that it’s a great tool for a bit more advanced marketers.
Would you like to find out who mentions your brand and what your competitors say about you? Mention will tell you everything you need to know!
With this marketing you will always stay up to date.
Why do you need Mention for your content marketing? This tool enables you to:
- monitor social media, forums, and blogs;
- be informed whenever someone mentions or criticize your brand or products;
- analyze competitors and their activities online;
- plan your content calendar;
- export custom reports.
12. SEMrush, content tool for marketing campaigns
I can’t imagine my daily activities without this multifunctional tool. When it comes to content marketing, SEMrush will certainly be useful for strategy planning:
- conduct keyword research;
- fill backlink gap;
- conduct competitive analysis;
- check domains and analyze their web traffic.
13. Ahrefs, content tool for tracking
This list wouldn’t be complete without Ahrefs. You have been involved in SEO or content marketing for some time now? You definitely have heard more than once about this tool valued by marketers from around the world.
Ahrefs will allow you to keep track of all the activities of your competitors. Check, for example, which pages have the highest web traffic.
Or for which keywords your competitors rank in search results. Or how often they update web content or where their backlinks come from.
The features delivered by Ahrefs are endless!
14. Google Analytics/Google Search Console
Once you will implement a well-planned content marketing campaign, you have nothing else to do but to analyze. And which tools do it better than Google Analytics and Google Search Console?
Enter the tracking code correctly and you will have permanent access to tracking the most powerful business metrics. For example, web traffic sources, conversions, bounce rate, business goals, audience reports etc!
With Google Search Console you will be able to monitor which pages generate the highest organic traffic. And which keywords users types to reach your web content.
Other great content tools
It would be impossible to list all the content marketing tools that you can use. Here, you will find other great content marketing tools that also deserve a chance:
- Mailchimp: to manage your email marketing strategies;
- Hotjar: to analyze user behavior and engagement;
- Trello: to collaborate with your team;
- Google Optimize: to create A/B tests;
- SimilarWeb: to analyze competitors’ websites;
- TubeBuddy: to optimize your YouTube video content;
- Google Alerts: to set up alerts for given topics;
- Coolors: to generate beautiful color schemes for your web and social media content;
- Sprout Social: to manage your social media channels.
With the right content marketing campaign you may increase brand awareness and recognition. Also, you can boost web traffic, improve conversion rate and achieve the desired business goals.
We listed above the most important content marketing tools.
You can use them for different purposes and at different stages of your campaign. Choose at least some of them and check which ones suit your needs and meet your expectations.
Which content marketing tools do you recommend? Maybe we didn’t mention some tools you use for your content marketing strategies. Let us know and contact us for other info!