Link building, how to evaluate the effectiveness of your strategy. Have wondered why given phrases…
Content, how to create high converting texts for the followers. You’ve probably encountered words like “blog” or “content”. It’s also a great idea to find out more about what means a content tool.
The greatest marketing magnate encourage you to create quality content for your customers. Sounds appealing but how to do it? Keep reading this blog post for more info!
It’s all about content
Many marketers already use content marketing in their daily online activities. In most cases, it’s reflected by running a company blog.
Numerous guidelines, infographics, and Q&A sections are displayed. Obviously, this content should be tailored to the expectations of potential brand recipients.
It’s all about user personas.
They’re the recipients of your company blog. So, everything starts with them. Do you know who’s the addressee of your messages? Now you’re wondering:
- how to run a company blog that increases your revenues;
- how to attract new customers with the use of content marketing activities performed on your website;
- what to write about and which form to choose to encourage people to read your content and buy your goods;
- how to optimize your company blog to improve your conversion rate and traffic;
- how to make money on your blog.
Then, you’re in the right place. Below you can see a set of tips. Keep reading to find out how to run a company blog and create content that increases conversion.
Why do you need a blog?
Content distribution builds relationships. Relationships are built on trust. Trust drives revenue. Revenue is the main reason why you need a blog. Obviously, it’s not always about revenues.
Sometimes, conversions may aim at completely different objectives. However, it’s crucial to make sure that they’re strongly related to your business profile.
A conversion is a specific action performed by a website user. It’s related to your business and its objectives. Exemplary conversions:
- finalizing transaction in an online store;
- clicking on a link or banner;
- signing up for a newsletter;
- filling out the contact form;
- creating an account and providing certain info;
- interacting with a blog post;
- downloading a given material.
How to measure conversions from the content?
In this case you may use Google Analytics. Do you want to find out whether your content converts and how effective it is? It’s crucial to determine the business goals of your website search and structure them in GA.
Measure your conversion rate on an ongoing basis.
Thanks to it, it will be easier for you to regularly monitor the conversion rate of your objectives. This indicator shows the percentage of website visitors who performed the desired action. For example signing up for a newsletter/adding a specific product to a wish list.
How to optimize and improve the conversion rate of your company blog?
Conversion Rate Optimization (CRO): activities aiming at increasing a given website’s conversion rate. Is supposed to make it easier for blog readers to access your content.
It also aims at making it more transparent, useful and comprehensive. Your blog posts should be both users and search engine-friendly.
A quality company blog with effective and engaging content supports doing SEO for a company website. Generates traffic and changes readers into potential customers and leads.
What steps to take to make your company blog stand out from the crowd? How can you ensure high search result positions of your texts enriched with quality headers? Or long and short tail keywords?
1. Determine the objective of each and every blog content
You don’t know why and what to write? Stop right now! If you (author) are unable to determine the subject and purpose of the text, the task will be even harder for users.
They will probably find your content completely useless. Combine a catchy, popular topic with one of your business goals and objectives defined in Google Analytics.
What topics attract a lot of readers and can support the local SEO process of your website? You can include blog posts answering questions like “how to” or “what is”.
2. Take care of your H1, H2 and H3 headers
The appropriate header structure is a key to success. It helps users navigate the text and makes it easier for Google robots to distinguish important elements:
- H1 is the theme and topic of your text;
- H2 are subheaders, the chapter titles;
- H3 divide your chapters into major paragraphs and sections.
When writing a text in Google Docs or other Office tool, you should immediately mark headers. It’s easier to format them later when introducing them to the WordPress platform.
3. Always format your texts
You have only a few seconds to attract readers’ attention and decrease your bounce rate. Therefore, avoid blocks of text that are simply unreadable.
Divide the most important passages into shorter paragraphs or highlight selected quotes. These are only some of the available solutions. Formatting should be applied as a user-friendly method of making the content comprehensible.
4. Benefit from click baits and various forms of content
The more time users spend reading each of your blog posts, the better. However, before that happens, they have to click the title. Tempt readers with an attractive header that will make them want to learn more.
Offer a sufficient number of attractions and substantive content. Readers will stay on your website for a longer time. A simple video, infographic, or chart should complement your text.
5. Put CTAs in visible, accessible places
CTA stands for Call To Action. Is a button with a simple phrase such as “buy now” or “download” that encourages users to convert.
At the end of a blog entry, it’s worth providing a CTA. Invite the reader to express their opinion, enrich the article with some extra information or share it on social media.
Complement all CTAs with social proof and language of benefits. For example, talking about how performing a given action will change the user’s life.
Use bullet points and specific slogans that indicate the profits gained from a solution.
It’s very important to make sure that potential customers don’t have to spend hours looking for specific CTAs. All the necessary buttons should be given to users on a silver platter.
How to create high-converting blog content that helps to make money?
Any of your actions should be preceded by a well-thought-out strategy. Expand your copywriting expertise! Learn from experienced specialists.
Implement our suggestions to quickly and effectively increase your creativity.
Do you have any questions or would you like us to prepare an SEO audit of your company blog? Don’t hesitate to contact us! We can provide you with valuable tips that will help your blog posts reach top Google positions.