Ahrefs, comparison with SEMrush: which SEO tool is more useful. Continue reading this blog article…
Buffer website, what is and how to use it for optimization? Would you like your website to be displayed on top positions in the results?
Buffer websites for SEO are one of the ways to achieve your objective. Keep reading this blog article to find out what is a buffer website. Learn how it works and how you should use it to ensure the greatest profits.
Buffer website SEO: what is it?
Buffer website SEO can be understood in two ways. For some people, these are links generated through different channels that redirect users to a website.
In this case, the list includes blogs, forums, profiles, social media and catalogs.
However, the second approach identifies buffer websites as specific pages with articles. Usually, the articles are related to the industry and make it easier to obtain quality backlinks.
Either way, buffer websites helps you obtain external links that support the local SEO process. Ultimately aims at improving website position in the search results, increasing domain authority and value.
Algorithm updates force the change of buffer sites
Until very recently, it was popular to create numerous buffer websites. They were only about the number of links. However, Google introduced algorithm updates that necessitated the change in the approach.
The modification concerned the Panda algorithm. This one aims at controlling site content and verifying backlinks.
Currently, all the emphasis is put on making sure that search results are maximally valuable for the users. That’s why high link quality is of utmost importance right now.
The ability to obtain such backlinks has positive impact on domain authority. Users visit such a page more frequently improving its position in the search results.
Google wants to provide content so interesting that users would want to share it on other platforms. However, it’s a tough nut to crack. Especially for new websites that are in distant positions in the rankings.
That’s why some people decide to create buffer websites with “natural links”.
Updates that took place over the last few years have also affected the way SEO specialists perceive buffer websites. Nowadays, the creation of buffer websites requires an serious approach of your own company website.
Therefore, now we build valuable buffer websites thematically related to the page we do SEO copywriting for. This makes them a precious source of information, backlinks, or articles.
The creation of an SEO buffer website
As we’ve already mentioned, to make sure that buffer websites for SEO are valuable and bring measurable effects to the company, they need to provide quality content.
It has a significant impact on achieving more satisfying SEO results.
Sharing appealing articles, properly tailored to the target group, will help you build an active community. It’s also a great way of affecting brand awareness.
Features of quality buffer websites
Make sure that the published materials are interesting, unique and properly structured. It’s also a good idea to enrich them with graphics. They will make a content easier and more enjoyable to read.
Consistency is the key to success.
Website design is also important. The layout should be unique and match current trends. Provide proper protection of your buffer website. It will help you prevent any unwanted cyber-attacks that aim at stealing your data.
It’s very important to ensure that your buffer websites are thematically related to your website. In this way they reach specific recipients and help you position as an expert.
Your buffer websites are user-friendly and the content meets people’s expectations? You encourage recipients to interact which means a positive impact on website quality.
If backlinks look natural your website position and traffic will increase.
Advantages of creating your own buffer website for SEO
Obviously, every solution has its advantages and disadvantages. So, what’s the situation in the case of created buffer websites?
The main plus of creating your own buffer websites? In this way you can constantly support the SEO process of your website.
You’re the person deciding about the design and published content. Therefore, you have full control over the buffer websites. You can tailor them to your individual expectations and needs.
There’s no risk that someone would remove the content and links. However, this solution requires comprehensive knowledge and a lot of commitment.
Nevertheless, it’s worth keeping in mind that the creation of powerful buffer websites is a long-term investment. If the created buffer websites are of high quality, it’s possible to regularly update them.
They can bring you numerous benefits. First of all, they can constitute an extra source of income (sponsored articles, affiliate programs or ads).
Properly developed buffer websites can also support your marketing and PR activities or sales. You improve brand credibility and get an extra source where your target group can learn about your company.
Disadvantages of creating your own SEO buffer websites
Like with every solution, buffer websites for SEO also have some disadvantages. The main one is the risk. You can never be sure whether the created website will be frequently visited or appreciated.
Additionally, the creation of powerful buffer websites is a continuous process. It requires a lot of work and can take up to a few months or even some years.
Considerably high costs of creating buffer websites are another disadvantage. Obviously, erything depends on your expectations.
However, there are some standard elements you need to pay for:
- website development and optimization;
- content creation;
- constant website monitoring.
You don’t create your own buffer websites but use the already existing ones? You need to take into account the risk that your content or links may be deleted or modified.
Be aware of the possibilities that the publication of your entries on some other websites may be limited or you may need to pay for it.
Moreover, what happens if you decide to benefit from somebody else’s buffer websites? You should make sure that the links aren’t deleted when the cooperation is over.
It’s a good idea to create buffer websites for SEO on your own?
Creating your own buffer website doesn’t always pay off. It’s not a must-have until your site is highly competitive. Doing SEO for less popular phrases is cheaper than creating a dedicated buffer website.
Very frequently companies decide to buy domains with some buffer history. It’s a good idea as the authority of such domains is higher than the authority of new websites.
Therefore, it can bring you numerous benefits.
However, before making the purchase, check the domain history. It was used for some less noble activities such as spam? The decision can do more harm than good.
The creation and use of buffer websites have numerous benefits. Appropriate activities can help you obtain valuable backlinks which have a positive impact on your ranking positions.
However, note that buffer websites aren’t the only “recipe” for achieving satisfactory results. The whole SEO process is quite complex and requires a lot of work. For more info about this topic don’t hesitate to contact us!